MICE is an acronym for meetings, incentives, conferencing, and exhibitions. It’s an overarching term that encompasses a niche tourism group dedicated to the logistics of business events. It is a highly lucrative industry revolving around incentive travel, though there is a distinction between incentivized travel and business conferences. Many cities rely on this industry for seasonal revenue.

 

Incentive travel isn’t a stand-alone industry. It’s part of a broader category that industry professionals often refer to as “MICE,” which stands for Meetings, Incentives, Conferencing, and Exhibitions.